Social networking giant Facebook has now become a new noun in the modern lexicon, along with the verbs Tweet and Google. Although Facebook is well known for its photo and video sharing functions, status updates, social games, smartphone check-ins, and chat and messaging features, few have tapped into the social networking site’s ability to make money. Here’s our guide to making money on Facebook.
1.) Create an appealing Facebook profile
When someone knows likes and trusts you, they’re more willing to hear about your business. Your profile gives you this opportunity when you use your profile picture; cover image, and “about” section properly.
Choose a professional profile picture. Use your cover image to give people a snapshot of your personality. A complete “about” section makes you more credible and rounds out your personality.
2.) Post publicly on Facebook
Your goal is to let your friends know what you do for a living and how you can help them. For example, if you’re a realtor:
Hey everybody! As you may know, I love helping people find their dream home. If you know anyone that needs assistance, please message me.
If you’re an insurance rep:
Hey there! As you may know, I love helping families be protected from unforeseen tragedies. If you know anyone that needs life insurance, please message me.
3.) Use Facebook Messenger
It is like email, but better. If you’ve previously conversed with a prospect and you’re getting ready to talk to them again, you can quickly review all your previous talks in one place.
If you haven’t spoken to a friend in a while, make sure to re-establish the relationship first. You don’t want them to feel like you are only reaching out for business. You can say, “Hey! We haven’t spoken in a while. How have you been?” Only chat about your products if they ask what you do.
4.) Make great posts
The foundation of any successful plan to make money with social media is good content, and lots of it. On Facebook, that means a stream of interesting links, images, and updates every day. Search for a niche and fill it with quality content. It doesn’t have to be a niche nobody else is filling, but it should be specific enough that it’s clear to the casual observer. For example, maybe you’ll post content for cat lovers, mothers, or people with a certain political affiliation. If you plan to market a product with your account, be sure to link the product to your posts in some way.
Consider opening up another Facebook account and keeping it separate from your personal account. Use this account for your posts, and link them on your personal Facebook account to let people know about them. Depending on the approaches you use, you might even consider using multiple extra accounts. Facebook will not allow multiple accounts using the same email and/or phone number. You may even get a request to verify a new Facebook account through a code texted to your phone. Let your account build up interest over time by continuing to provide fresh and relevant content every day.
5.) Keep the conversation going
It’s exciting to have someone respond to your messages! Thank them for the response, give them additional information: pictures, videos and details of your offering, and then let them know what is the next step.
If you don’t hear back, send them a message once a week asking if they wanted to take the next step. Be patient. Not everyone checks Facebook daily.
6.) Stay in touch
It’s only a matter of time until friends want your product. Stay in touch on Facebook by posting quality content and interacting with your friends’ posts. Posting quality content is a balance between business and personal: Too much of either can result in failure. Be personal 80% of the time. People do business with those they have the best relationship with; so post about what’s on your mind. Post about business the other 20%.
The more you interact with your friend’s posts, the more your business posts appear in their news feed. Your friends will also see you as a true friend, not someone just trying to sell them products. When you comment on a friend’s post, write from the heart. Treat it the same as when you talk face to face.
7.) Grow your friends to grow your income
With over a billion users, Facebook offers an unlimited amount of people to talk to if you take the time to build relationships. Facebook’s Graph Search solves the new prospect obstacle by opening up their entire database to you. All you need to do is take the time to reach out and build relationships.
8.) Create a group for support and inspiring sales teams
Whether you’re a manager motivating a team, or have a group of industry peers who want to support each other, Facebook Groups are the answer. You can move mountains when you belong to a group of passionate people working toward the same goals, supporting each other every day.
Once you start your group, post at least a few times a week. It could be a question, words of motivation, pictures, or videos. Always like and comment on what others are posting as well. Groups are like live events happening 24 hours a day. When run correctly, it will become the cornerstone of your success.
9.) Sell your e-book on Facebook
If you were wise and wrote a book that caters to the audience you’ve been building up with your primary account, you’ve got a receptive, ready-made audience for your sales pitch. Advertise it several times a day, both blatantly and at the end of other posts. Be creative and try to engage your readers. Get them excited about reading your book. If you have other accounts (such as affiliate accounts), advertise your book there, too. Always provide a link for reader to click to visit the page where they can purchase your book.
10.) Make a commitment to earn
The only way to reliably make money using Facebook is through persistent work. Like any job, setting a schedule and sticking to it is the key. Whatever strategy you plan to pursue, you’ll probably have to take care of several things every day to make it work for you. Plan out the order and times you’ll do them in advance. Making money with Facebook is more of a numbers game than anything else. Since marketing on Facebook costs nothing except time, you can market as much as you want – even to a point that would be prohibitively expensive any other way – and let the percentages and statistics work their magic one penny at a time. One of the best ways to increase the number of people looking at your page is to simply add people as friends as often as you can. Most won’t accept, but some will.